1. Reciprocity: Give a little something to get a little something in return.
2. Commitment: People want their beliefs to be consistent with their values.
3. Social Proof: There’s nothing like feeling validated based on what others are doing.
4. Authority: You will obey me!
5. Liking: The more you like someone, the more you’ll be persuaded by them.
6. Scarcity: When you believe something is in short supply…You want it more!
https://cxl.com/blog/cialdinis-principles-persuasion/